Artificial Intelligence and creativity are no longer separate disciplines: they are converging into a new way of thinking, designing, and innovating.
In a world where generative AI tools are reshaping how ideas are explored and executed, the real challenge is not learning how to use technology, but learning how to collaborate with it creatively and consciously.

As a lecturer in Artificial Intelligence and Creativity @Scuola Politecnica del Design, I work with designers, professionals and creative thinkers to explore how AI can amplify human imagination rather than replace it. The focus is not on automation for its own sake, but on developing critical thinking, creative direction, and ethical awareness in the use of AI-powered tools.

This course is designed to help creatives understand where human intuition, experience and emotional intelligence remain irreplaceable, and how artificial intelligence can become a strategic partner in ideation, problem-solving, and innovation. Because the future of creativity doesn’t belong to machines alone, it belongs to humans who know how to use them with purpose.